Embracing the Experience: How VCU Drives More Volume by Transitioning from Traditional Marketing to Personalized Experiences

Tuesday, May 29, 2018 | 11:00am - 12:00pm CST

Today’s customers are loyal to experience, not brands. Even in healthcare. They demand personalized, timely, and relevant experiences in all aspects of their lives.
Virginia Commonwealth University Health System (VCU) embraced this new reality and recognized the need to capitalize on every patient and consumer interaction—from finding the high-value patients to guiding them through clinical journeys and making them loyal customers for life. With a new approach to strategy, execution, and technology, VCU Health delivers highly personalized patient experiences across channels and touchpoints. The improved appointment conversions speak for themselves.
This webinar will cover best practices for connecting operations with marketing, and why it’s critical to make the digital shift. VCU Health will showcase campaign results, conversion outcomes, attribution and ROI resulting in smarter patient engagement, high value service line growth, and ultimately increased patient acquisition and retention

Attendees will:

  • Understand how to identify and execute high-value service line campaigns and get results
  • Learn what services and technologies are needed to deliver on-the-fly, world-class patient experiences across interactions
  • Discover how a new approach to smarter consumer engagement drives revenue at a higher margin
  • Learn how to deepen internal partnerships with operations and IT to improve access while gaining operational efficiencies

 

Speakers:

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