5 must-have post-COVID marketing tactics

Wednesday, February 23rd, 2022 | 12:00 PM - 1:00 PM CT

To rebuild brand reputations and revenue streams, these five marketing tactics are must-have elements for 2022. COVID-19 overturned customer, caregiver and patient perceptions of hospitals, which has upended traditional approaches to service line marketing and forced savvy marketers to think outside the box.

This session will lay out a new marketing agenda designed to leverage data, digital, social and influencer marketing strategies with examples of campaigns and initiatives from the healthcare arena and beyond.
 
Attendees will learn:
 
  • The impact and value of online communities
  • How to design relationship building programs
  • The importance of patient stories and user generated content
  • The growing role of digital influencers
 
 

Presenters

Danny Headshot copy - Patrick Josellis

Danny Flamberg

Vice President, HCP Strategy, LiveWorld

Rishi Headshot - Patrick Josellis

Rishi Kadiwar

Vice President, DTC Strategy, LiveWorld