A New Era of Engagement: HIPAA-compliant CDP and the Future of Healthcare

Monday, January 31st, 2022 | 1:00 PM - 2:00 PM CT

The ability of healthcare and life sciences organizations to harmonize and integrate disconnected data sources is a future-focused business model shift. Whether the pressing use case involves connected data from patients, healthcare practitioners, or shared data across business units, HIPAA-compliant CDP (Customer Data Platform) can enhance consumer experiences. Because data governance impacts patient engagement and care collaboration, organizations must adapt and innovate business models with a focus on compliant data unification and segmentation strategies.

Salesforce HIPAA-compliant CDP extends well beyond marketing. It has become a keystone of business transformation. When identity management is paired with data aggregation it can inform population and community health programs, deliver personalized medical care and product support, and further segment audiences for engagement.

Proper segmentation with CDP can drive richer digital experiences that are timely, relevant and compliant.

Learning objectives:
  • How HIPAA/GDPR-compliant CDP sets the stage for innovation and growth in organizations struggling with data integration
  • How CDP data unification strategies are shaping new business models
  • How incomplete identities sabotage seamless experiences and disrupt loyalty and trust.
  • Why properly segmented data is a game changer in an all-digital, consumer-driven world.

Presenters:

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Kevin Riley

SVP and GM Healthcare & Life Sciences, Salesforce

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Chris O’Hara

Vice President, Global Product Marketing, Salesforce

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Madeleine McRay

SVP for Healthcare and Life Sciences, Salesforce