A new era of engagement: How a HIPAA-compliant CDP fits into the future of healthcare


Healthcare organizations often struggle with data integration. It can be difficult to harmonize different sources and categories of data, adhere to rigid compliance requirements related to patient privacy, and manage the sheer volume and velocity of data growth.

However, data integration is more important than ever in healthcare, especially for marketers, who are looking to move away from relying on second- and third-party aggregated data to select target audiences. In the age of personalized, organic customer experiences, healthcare marketers are aiming to make their outreach strategies more individualized.

During a Becker’s webinar held in January and sponsored by Salesforce, data integration experts discussed the importance of having a HIPAA/GDPR-compliant customer data platform for driving more personalized engagement.

Download the whitepaper to learn how customer data platforms ​​help meet evolving marketing and user engagement needs by:
 
  • Delivering on expectations for personalization
  • Ensuring privacy
  • Providing trusted, compliant communication

Please fill out the form to download the whitepaper.