Getting engaged: How the right customer data platform works for marketers + customers

Healthcare organizations are struggling to integrate data, adhere to patient privacy rules and manage the sheer volume of data growth. But for healthcare marketers, data integration is more important than ever. They desperately want to stop using second- and third-party aggregated data to select target audiences. In the age of personalized, organic customer experiences, healthcare marketers want to make their outreach strategies more individualized. During a Becker’s webinar, sponsored by Salesforce, data integration experts discussed the importance of having a HIPAA/GDPR-compliant customer data platform for driving more personalized engagement.

Download this whitepaper to learn how the right customer data platforms meet the needs of both marketing execs and boost user engagement by:

  • Delivering on expectations for personalization
  • Ensuring privacy
  • Providing trusted, compliant communication

Please fill out the form to download the whitepaper.