A seismic shift: Telehealth usage during COVID-19—and how it will shape the future of healthcare
Monday, October 19th, 2020 | 12:00 - 1:00 PM CT
We are witnessing a transformative moment in modern healthcare, as we continue to grapple with the impact of COVID-19. While there are many lessons learned from the pandemic, the role of virtual care in sustaining hospitals and clinics when in-person care was not an option cannot be overstated. By all accounts, COVID-19 has created a momentous inflection point for virtual care and will have critical implications for how health systems think about their telehealth strategy moving forward.
But before health systems can think strategically about growing their virtual care programs, it’s important to understand what happened during the pandemic and how it changed consumer and physician perceptions of virtual care.
Amwell recently fielded two surveys focused on consumer and provider sentiments toward telehealth. During this webinar, Mary Modahl, Chief Marketing Officer at Amwell, will discuss the results of these surveys, and will dig deeper into:
- How COVID-19 has accelerated hybrid care models that combine in-person and virtual care
- How reimbursement uncertainty could inhibit the growth of virtual care
- The importance of usability in provider and consumer adoption of telehealth technology
- How consumer access to virtual care and the know-how to leverage it remain highly uneven
- Strategic decisions health systems can make to influence the future direction of virtual care
Chief Marketing Officer, Amwell
Mary Modahl is a marketing executive focused on healthcare and technology. As the Chief Marketing Officer at Amwell, she is responsible for creating and leading the company’s marketing strategy and brand recognition. Within her role, Mary leads Amwell’s health system, health plan, employer, consumer and physician engagement programs. Her prior experience includes the role of Chief Marketing Officer at QuantiaMD, a physician social network, and SVP Marketing and Government Affairs for Health Dialog, the disease management unit of UK-based Bupa Group. Prior to that, Mary helped build Forrester Research, a publicly traded provider of technology advisory services, from its inception. She served for 15 years as the company’s Vice President, Research. Mary currently serves on the Board of IANs Research, a cybersecurity advisory firm, and on the Advisory Board of Brodeur Partners, a strategic communications company. She has also served as Board Member for Yankee Group, a technology research company; and as a trustee for both Nashoba Brooks School and Esperanza Academy, a tuition-free middle school for girls in Lawrence, MA. Mary earned her degree in economics from Harvard University.