Blue Cross Blue Shield of Massachusetts: Solving behavioral health needs by addressing access challenges

---

Blue Cross Blue Shield of Massachusetts launched its telehealth program, Well Connection, in 2016 by offerings its members access to both medical and behavioral health services. The health plan quickly found that Well Connection was being underutilized by its network of behavioral health providers.

In this case study, Blue Cross Blue Shield of Massachusetts reveals its strategy for engaging its network of behavioral health providers in telehealth to address member access issues and increasing demand for mental health services.

 

Please fill out the form to download the case study.