Case Study: Southwest Medical's Winning Strategy for Telehealth

In 2014, Southwest Medical Associates, one of Nevada’s largest multi-specialty medical groups, partnered with American Well to launch its telehealth service, SMA NowClinic. Since launch, Southwest Medical has enrolled more than 30,000 patients in its program, with more than 20,000 telehealth visits.  Many different factors can be attributed to the great success of this telehealth program, including its provider engagement strategy, pilot program, and multi-pronged marketing plan. For an insider’s look at how Southwest Medical planned, built and executed this industry-leading telehealth service, read the newly released case study.

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