The Changing Dynamics of Customer Engagement

Today’s healthcare customers, from patients to members, want faster, more responsive service across every channel and on any device — and they want it now. Providing omni-channel service at a cost that makes sense for the business is top of mind for any executive. So how can leaders manage this while delivering best-in-class personalized service?

In this e-book, you’ll meet two visionary companies, CareFirst BlueCross BlueShield and American Addiction Centers, that are revolutionizing the customer experience in today’s highly connected world. Each company will share tips on what it has established and what it is doing to drive success with its customers. See how these organizations are taking it to the next level — from providing an effortless customer experience through contact centers, to driving agent productivity with omni-channel support. Both of these healthcare leaders are building engaging experiences to transform healthcare service.