How to transform patient engagement with personalization: Best practices from MUSC Health
Wednesday, June 21st, 2023 | 12:00 PM - 1:00 PM CT
80% of patients say they would switch providers for convenience factors, and 63% say their provider's digital tools don't meet expectations.
Today, it's not enough to just offer a digital, self-serve experience. That experience must also be as simple, intuitive, and personalized as possible.
Hear from Medical University of South Carolina (MUSC) on how they’ve used AI-powered personalization to reimagine the digital front door and set a new standard for the patient and staff experience.
In this discussion, you'll learn how:
Today, it's not enough to just offer a digital, self-serve experience. That experience must also be as simple, intuitive, and personalized as possible.
Hear from Medical University of South Carolina (MUSC) on how they’ve used AI-powered personalization to reimagine the digital front door and set a new standard for the patient and staff experience.
In this discussion, you'll learn how:
- Leading health systems go beyond the patient portal to deliver world-class experiences
- MUSC delights patients with a highly personalized approach
- MUSC leverages intelligent automation to advance patient access, improve operational efficiency, and increase competitive differentiation
Presenters:

Crystal Broj
Chief Digital Transformation Officer
Medical University of South Carolina (MUSC) Health
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Alice Edwards
Chief Ambulatory Officer, Charleston, Division
Medical University of South Carolina (MUSC) Health
