How to transform patient engagement with personalization: Best practices from MUSC Health

Wednesday, June 21st, 2023 | 12:00 PM - 1:00 PM CT 

80% of patients say they would switch providers for convenience factors, and 63% say their provider's digital tools don't meet expectations.  

Today, it's not enough to just offer a digital, self-serve experience. That experience must also be as simple, intuitive, and personalized as possible.

Hear from Medical University of South Carolina (MUSC) on how they’ve used AI-powered personalization to reimagine the digital front door and set a new standard for the patient and staff experience.

In this discussion, you'll learn how:
  • Leading health systems go beyond the patient portal to deliver world-class experiences
  • MUSC delights patients with a highly personalized approach
  • MUSC leverages intelligent automation to advance patient access, improve operational efficiency, and increase competitive differentiation 


Crystal Broj - Sarah Simon

Crystal Broj

Chief Digital Transformation Officer

Medical University of South Carolina (MUSC) Health

Alice Edwards Headshot (1)

Alice Edwards

Chief Ambulatory Officer, Charleston, Division

Medical University of South Carolina (MUSC) Health

Bri Cropped

Bri Buch

Patient Access Solutions Lead