Digital advertising in a HIPAA world — A guide for healthcare marketers

Healthcare marketers must constantly work to balance patient privacy concerns with the need to engage with patients on digital platforms. Updated guidance from the HHS on web tracking technology and HIPAA have complicated this balancing act, making it difficult for healthcare teams to supply important data to their most critical marketing tools in a HIPAA compliant way. 

In this guide for healthcare marketers, readers will learn how to bridge the gap between patient privacy and digital marketing quickly and cost-effectively.

Key learnings include: 
  • How to navigate HHS guidance around tracking tools and technologies
  • How to make your most important analytics and marketing tools HIPAA compliant
  • How to do digital advertising without sharing protected health information


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Freshpaint’s Healthcare Privacy Platform allows healthcare marketers to continue using ad and analytics tools while staying HIPAA compliant. How? Freshpaint replaces untrusted tracking technologies from tools like Google Analytics, Facebook, and Google Ads, then provides a governance layer that controls what data gets shared with those platforms. With Freshpaint, healthcare marketers continue to balance promoting access to care with protecting patient privacy. Learn more at