Innovation is essential to more effectively treat medical conditions, meet patient demand and ensure success for hospitals. However, getting buy-in for new treatments from physicians and raising awareness in the community can be a challenge.

The Hackensack Meridian Neuroscience Institute at Hackensack University Medical Center became the first hospital in New Jersey to offer focused ultrasound treatment for tremor-dominant Parkinson's disease and essential tremor in June 2021. The team knew that to build a successful program, they would need to develop a marketing campaign that targeted patients as well as physicians. 

Download the white paper to learn how they built brand awareness, surpassed their goal for cases in the first year and maximized the campaign's reach to potential patients.