Reinventing consumer health journeys: How UCLA Health is leveraging data & technology to enhance care experiences
Los Angeles-based UCLA Health is taking a digital-first approach to patient marketing, and the results are paying off.
The system's marketing team has collaborated with its Office of Health Informatics and Analytics for several years, using data and technology to personalize patients' lifelong health journeys. This white paper delves deeper into UCLA Health's marketing strategy and successful initiatives, including:
The system's marketing team has collaborated with its Office of Health Informatics and Analytics for several years, using data and technology to personalize patients' lifelong health journeys. This white paper delves deeper into UCLA Health's marketing strategy and successful initiatives, including:
- What marketing channels the system uses to connect with consumers
- How the system navigates stringent compliance requirements
- Deployments of new marketing technology from Oracle
Please fill out the form to download the whitepaper.