CRM is the New RCM: How to Accelerate Growth and Drive More Revenue

Tuesday, September 27, 2016 | 12:00pm - 1:00pm CDT

Move over, RCM; there’s a new acronym in town. While hospitals and health systems have traditionally looked to revenue cycle management (RCM) vendors to help optimize revenue streams, recent market changes are forcing them to look elsewhere. Changes such as value-based care models, consolidation, and Baby Boomers’ rapid switch from commercial healthcare plans to Medicare have propagated declining margins and fueled hyper-competition among healthcare organizations. RCM technologies can help increase payments from patients, but you need to have patients before you can collect from them. 

In this new world, it’s not about maximizing collections to generate revenue, it’s about maximizing market share to generate revenue. A Customer Relationship Management (CRM) platform can help healthcare organizations acquire new and retain current patients, as well as reduce out-of-network utilization, to accelerate growth.

In this webinar, you’ll learn how a CRM platform helps:

  • Capitalize on recent healthcare market changes to gain a competitive advantage in your market
  • Acquire, retain, and reactivate patients to drive targeted, service line growth
  • Tightly align physicians to increase referral volume and in-network activity
  • Deliver a reportable ROI