Beyond SEO: How AI & online reputation influence which doctors get chosen
This webinar is on-demand and can be viewed at your convenience.
When a prospective patient searches for dental care, outdated SEO tactics and disjointed online listings can send the wrong signal — or no signal at all.
AI-powered search engines now weigh factors beyond keywords. They're looking at trust signals like consistent profiles, provider reviews and social content. If DSOs aren't managing these elements across every location, they risk being filtered out by both search engines and patients.
In this webinar, Rita Zamora, a leading voice in digital reputation strategy, shares scalable approaches DSOs can use to strengthen brand presence, boost provider visibility and meet the moment.
Takeaways include:
How to audit and improve AI-weighted reputation signals across locations
Tactics to empower staff in review collection and social content creation
The hidden impact of inconsistent directories and NAP (name, address, phone number) data on enterprise visibility
Presenter:
Rita Zamora
Owner, Connect90 Social Media Marketing for Dentists
