What DSOs can learn from North American Dental Group's 288% growth strategy


Thursday, May 15th, 2025 | 12:00 PM - 1:00 PM CT

For DSOs chasing growth, more ad spend isn't the answer — smarter strategy is. North American Dental Group increased annual bookings by 288%, while slashing cost-per-booking by more than half. 

In this exclusive webinar, their head of marketing breaks down the data-driven approach that delivered enterprise-level ROI without wasted spend. The session offers adaptable strategies and frameworks DSOs can apply to drive intelligent, efficient growth — regardless of organization size.

Key learning points:
 
  • Building a data and tech foundation that supports full-funnel attribution
  • Aligning paid media to operational capacity for scalable growth
  • Capturing niche audiences through advanced data and omnichannel strategy

Presenters:

kelly-stack-headshot - Sydney Mason

Kelly Stack

Head of Marketing, North American Dental Group

Lauren Leone_0823_sc - Sydney Mason

Lauren Leone

Chief Growth Officer, Cardinal Digital Marketing

ruchi-patel-1x1-cropped - Sydney Mason

Ruchi Patel

Group Media Director, Cardinal Digital Marketing