Driving COVID-19 vaccinations using healthcare consumer psychographic segmentation: Research insights and solutions

The healthcare system is mobilizing to promote and manage distribution of COVID-19 vaccines. Consumer demand for the vaccine is high; however, not everyone is receptive to a COVID-19 vaccination. It is estimated that just over half of adults in the United States will get a COVID-19 vaccination, but most would wait months to get it. What are healthcare organizations' strategies for accelerating uptake among those who take a wait-and-see approach? PatientBond conducted national market research in late February 2021 with a focus on psychographics to understand consumers' reasons for avoiding a vaccination and what is needed to overcome these challenges.

Read this whitepaper to learn:

  • Who is most (and least) likely to get a COVID-19 vaccination.
  • Why healthcare consumers might avoid a COVID-19 vaccination.
  • How psychographic segmentation can facilitate uptake of the COVID-19 vaccine.


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