Getting outreach right in care management: Lessons from UMass Memorial Health


Thursday, November 6th, 2025 | 12:00 PM - 1:00 PM CT

Building an effective care management program starts with targeting the right people. Too often, outreach is broad, generic and resource-intensive — leading to minimal engagement.

In this webinar, UMass Memorial Health's Chief Medical Officer of population health will explore proven approaches to identify and engage individuals who can benefit most from care management.

Attendees will also hear a side-by-side comparison of outreach strategies for ACO members versus health system employees — with practical lessons to strengthen program design and outcomes.

You'll learn how to:
 
  • Use physician engagement and risk stratification to surface the right patients for outreach
  • Differentiate outreach strategies for ACOs and employee populations, as well as where they overlap
  • Apply practical approaches to boost engagement and achieve measurable impact

Presenters:

ATA-Corporate-Close-Ups-593 - Daniel Gest

Dr. Tom Scornavacca

Chief Medical Officer of Population Health, UMass Memorial Healthcare

Justin Berry

Justin Berry

Vice President, Population Health
Conifer Health