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title: "Navigating '25: Healthcare finance leaders' top priorities, predictions + strategic plans"
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## Navigating '25: Healthcare finance leaders' top priorities, predictions + strategic plans

---

### Tuesday, December 17th, 2024 | 12:00 PM - 1:00 PM CT

Healthcare finance leaders are playing an increasing role in strategic planning at their organizations — and with persistent challenges in efficiency, denials, revenue growth and meeting patients' evolving expectations, there are many competing priorities to consider as they work closely with the C-suite and shape 2025 initiatives.

In this interactive discussion, a panel of healthcare finance and revenue cycle leaders will discuss the challenges and opportunities they foresee in 2025 and how those predictions are informing priorities and strategic plans for the year ahead. They'll share how:

 

- They're balancing short- and long-term financial demands
- The outcomes they're aiming for
- And the initiatives, best practices and tools they expect will help them get there

## **Presenters:**

![MelODowd - Somer Sinnard](https://go.beckershospitalreview.com/hs-fs/hubfs/MelODowd%20-%20Somer%20Sinnard.png?width=120&height=120&name=MelODowd%20-%20Somer%20Sinnard.png)

### Melissa O'Dowd

##### Healthcare Industry Lead, Sage

![Bagby](https://go.beckershospitalreview.com/hs-fs/hubfs/Bagby.jpeg?width=120&height=120&name=Bagby.jpeg)

### Rhonda R. Bagby, CPA, MBA, MS

##### Head of Finance and Business Strategy, Yale Health

![Firdausi-1](https://go.beckershospitalreview.com/hs-fs/hubfs/Firdausi-1.jpg?width=120&height=120&name=Firdausi-1.jpg)

### Sham Firdausi, MBA, MSc

##### Chief Financial Officer, Watertown Regional Medical Center

![Helsburg](https://go.beckershospitalreview.com/hs-fs/hubfs/Helsburg.jpg?width=120&height=120&name=Helsburg.jpg)

### Jim Heilsberg

##### CFO, TriState Health

![2024 D Keasler (1)](https://go.beckershospitalreview.com/hs-fs/hubfs/2024%20D%20Keasler%20(1).jpg?width=120&height=120&name=2024%20D%20Keasler%20(1).jpg)

### Deena Keasler

##### CFO, Baptist Memorial Hospital - Golden Triangle

[![](https://www.beckershospitalreview.com/wp-content/themes/beckers-healthcare/assets/images/logo.png) Becker's Hospital Review | Healthcare News & Analysis](https://www.beckershospitalreview.com)

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