Balancing act: AI automation vs human interactions in patient engagement

Thursday, December 14th, 2023 | 12:00 PM - 1:00 PM CT

As healthcare organizations focus on delivering a better patient experience, many are turning to technology that automates communication and self-service. But the complexity of delivering effective, delightful patient interactions compounds when a diverse patient population meets a wide range of health conditions and care needs.

Even as artificial intelligence becomes more sophisticated, leveraging the technology to improve patient experience requires mindful planning based on in-depth understanding of patients' needs and values. Organizations must strike a balance between mechanical and human involvement.

Join us for a panel discussion with healthcare and technology experts to hear insights, best practices, and real-life considerations for engaging patients at the right time, on the right channel, in the right way.

This session will address:

Using data to understand your audience and tailoring your communication channels and strategies.
Avoiding common pitfalls when automating patient engagement.
Balancing automation and human interaction to provide personalized, empathetic and effective care.

Panelists:

Tony Oliva, MD, D.O. MMM CPE FACPE

Vice President and Chief Medical Officer, Nuance, a Microsoft Company

Antoinette Thomas

Chief Experience Officer, Industry Advisor Microsoft

Jane Sarasohn-Kahn, MA, MHSA

Founder of THINK-Health and the Health Populi blog

Moderator:

Annalhees Elm

Regional Vice President, Patient Engagement Solutions – Nuance, a Microsoft Company