From data to decisions: How leading healthcare systems are finding new value in patient-reported outcomes


Thursday, October 16th, 2025 | 11:00 AM - 12:00 PM CT

Siloed patient-reported outcome (PRO) initiatives leave data unused and front-line teams unsupported. Norton Healthcare, Endeavor Health, and Northwestern Medicine are taking a different path — embedding PROs across their organizations to shape care delivery, guide innovation, and meet regulatory demands.

In this webinar, physician leaders and executives from these systems and PatientIQ will share real-world strategies for moving beyond disconnected surveys to a unified, enterprisewide approach. They’ll unpack lessons from implementation and the ROI of treating PROs as a strategic resource.

Key takeaways:
 
  • How to align PROs with clinical and quality improvement initiatives
  • Infrastructure and workflows to scale PROs across service lines
  • Why more health systems are investing in PROs for patient engagement and decision-making

Moderator

Matt Gitelis - Jake Rodriguez

Matt Gitelis

Founder and CEO, PatientIQ

Presenters:

glassman-steven-1275531501 - Jake Rodriguez

Steven Glassman, MD

Medical Director and Chair, American Spine
Registry at Norton Healthcare

Justin Brueck - Jake Rodriguez

Justin Brueck

System Vice President, Innovation and Research,
Endeavor Health

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Deneen Ochab

Director, Quality and Patient Safety, Northwestern Medicine