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title: "Generative AI in medicine: Discovering opportunities, challenges and best practices"
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## Generative AI in medicine: Discovering opportunities, challenges and best practices

---

### Thursday, September 21st, 2023 | 12:00 PM - 1:00 PM CT 

Generative AI is a branch of artificial intelligence that can create new content, such as text, images or audio, based on existing data. It has the potential to transform many aspects of healthcare, from diagnosis and treatment to research and education.

Join this virtual event to discuss the current state and future trends of generative AI in medicine and the best practices for implementing it in your organization.

**Key learnings:**

 

- How to use generative AI to improve patient outcomes, optimize workflows and drive innovation
- Upcoming generative AI trends 
- How to implement generative AI at your organization 

 

## **Presenters:**

 

![Screenshot 2023-09-11 at 10.38.13 PM](https://go.beckershospitalreview.com/hs-fs/hubfs/Screenshot%202023-09-11%20at%2010.38.13%20PM.png?width=120&height=120&name=Screenshot%202023-09-11%20at%2010.38.13%20PM.png)

### Enrique Estrada

**Senior Director, Healthcare Industry Solutions at VMware**

![David Higginson, Chief Innovation Officer at Phoenix Children’s](https://go.beckershospitalreview.com/hs-fs/hubfs/David%20Higginson%2c%20Chief%20Innovation%20Officer%20at%20Phoenix%20Children%E2%80%99s.jpg?width=120&height=120&name=David%20Higginson%2c%20Chief%20Innovation%20Officer%20at%20Phoenix%20Children%E2%80%99s.jpg)

### David Higginson

**EVP and Chief Innovation Officer, Phoenix Children’s**

![Jim Tomas headshot](https://go.beckershospitalreview.com/hs-fs/hubfs/Jim%20Tomas%20headshot.jpg?width=120&height=120&name=Jim%20Tomas%20headshot.jpg)

### Jim D. Thomas

**Vice President & CTO, City of Hope**

![Cropped Gurmeet Sran](https://go.beckershospitalreview.com/hs-fs/hubfs/Cropped%20Gurmeet%20Sran.jpg?width=118&height=120&name=Cropped%20Gurmeet%20Sran.jpg)

### Gurmeet Sran

**Chief Clinical Data Science Officer,  CommonSpirit Health**

[![](https://www.beckershospitalreview.com/wp-content/themes/beckers-healthcare/assets/images/logo.png) Becker's Hospital Review | Healthcare News & Analysis](https://www.beckershospitalreview.com)

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