Access and convenience are the emerging standards by which consumers will judge healthcare. Consumers have already learned what to expect from a digital experience, and they aren't going to give healthcare a pass just because it's healthcare. That means investments must be made in the kinds of capabilities, like self-service, that other industries have mastered, while also extending digital reach to all patients who could benefit from it.

In this on-demand webinar, an industry expert will examine changing patient expectations and how healthcare organizations can work toward meeting them.

Key takeaways: