How WellSpan is personalizing care at scale


Thursday, February 27th, 2025 | 1:00 PM - 2:00 PM CT

Retail-level convenience and personalization are no longer optional — they're becoming table stakes in healthcare. Health systems that fail to elevate the digital experience risk losing patient trust, loyalty and the ability to achieve better outcomes. 

Join this session to learn how WellSpan Health increased online self-service account creation by 20%. Industry experts will explore modern strategies and tools to ensure all patients experience seamless, secure and personalized digital interactions.

You will learn:
 
  • How health systems are meeting retail-inspired consumer expectations
  • Data-driven strategies to create HIPAA -complaint, patient-centered digital experiences
  • Real-world applications of techniques that foster loyalty and improve outcomes 

Presenters:

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Adeline Ashley

Global Director Industry and Value - Healthcare, Sitecore

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Demetrios Kontizas

CEO, Alliance Innovations

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Lissa Richards

Senior Director, Digital Experience, WellSpan Health