Modernizing your digital front door to serve both patients and staff
Thursday, January 25th, 2024 | 12:00 PM - 1:00 PM CT
Every patient touchpoint is critical to brand perception, acquisition, and retention in a competitive market. Building digital front door experiences sets the tone for patients to feel "at home" engaging with providers along their entire care journey.
But the digital front door impacts more than just patients. Overlooking its impact on staff can increase the risk of burnout.
Join a panel of executives from Sanford Health, the Medical University of South Carolina (MUSC) Health, and Medical Associates Clinics as they share their expertise in building an AI-powered digital front door that benefits patients, caregivers, and support staff alike.
In this session, you’ll learn:
But the digital front door impacts more than just patients. Overlooking its impact on staff can increase the risk of burnout.
Join a panel of executives from Sanford Health, the Medical University of South Carolina (MUSC) Health, and Medical Associates Clinics as they share their expertise in building an AI-powered digital front door that benefits patients, caregivers, and support staff alike.
In this session, you’ll learn:
- Why digital-first experiences unlock the engagement of hard-to-reach and underserved communities
- Best practices for harnessing the power of technology, driving alignment among stakeholders, and reimagining workflows
- How to measure the return on digital front door initiatives
Presenters:
Erica DeBoer
CNO at Sanford Health
Crystal Broj
Chief Digital Transformation Officer at Medical University of South Carolina (MUSC) Health
Lynee Robson
CFO at Medical Associates Clinics
Aaron Neinstein, MD
Chief Medical Officer, Notable