--- title: Modernizing your digital front door to serve both patients and staff image: https://go.beckershospitalreview.com/hubfs/site/beckers-healthcare-webinar-cta.png --- [Skip to main content](https://go.beckershospitalreview.com/hit/modernizing-your-digital-front-door-to-serve-both-patients-and-staff#main) - [BHR](https://www.beckershospitalreview.com/) - [Clinical](https://www.beckershospitalreview.com/quality/) - [Health IT](https://www.beckershospitalreview.com/healthcare-information-technology/) - [CFO](https://www.beckershospitalreview.com/finance/) - [ASC](https://www.beckersasc.com/) - [Spine](https://www.beckersspine.com/) - [Dental](https://www.beckersdental.com/) - [Payer](https://www.beckerspayer.com/) - [Behavioral](https://www.beckersbehavioralhealth.com/) - [Physician](https://www.beckersphysicianleadership.com/) More - About - [About Becker’s](https://hubs.beckershealthcare.com/about) - [Careers](https://hubs.beckershealthcare.com/careers) - For Sponsors - [Contact Us](https://www.beckersphysicianleadership.com/contact-us/) - [Media Kit](https://www.beckershospitalreview.com/request-media-kit/) - [Content Specs](https://hubs.beckershealthcare.com/content-specifications) Search [Subscribe](https://www.beckershospitalreview.com/subscribe/) [![](https://www.beckershospitalreview.com/wp-content/themes/beckers-healthcare/assets/images/logo.png) Becker's Hospital Review | Healthcare News & Analysis](https://www.beckershospitalreview.com) - Leadership - [Leadership & Management](https://www.beckershospitalreview.com/hospital-management-administration/) - [Executive Moves](https://www.beckershospitalreview.com/hospital-executive-moves/) - [Strategy](https://www.beckershospitalreview.com/strategy/) - [Rankings](https://www.beckershospitalreview.com/rankings-and-ratings/) - [HR](https://www.beckershospitalreview.com/hr/) - [Workforce](https://www.beckershospitalreview.com/workforce/) - [Marketing](https://www.beckershospitalreview.com/digital-marketing/) - Finance - [Financial Management](https://www.beckershospitalreview.com/finance/) - [Capital](https://www.beckershospitalreview.com/capital/) - [Compensation](https://www.beckershospitalreview.com/compensation-issues/) - [Transactions & Valuation](https://www.beckershospitalreview.com/hospital-transactions-and-valuation/) - [Legal & Regulatory](https://www.beckershospitalreview.com/legal-regulatory-issues/) - Health IT - [Health Information Technology](https://www.beckershospitalreview.com/healthcare-information-technology/) - [EHRs](https://www.beckershospitalreview.com/ehrs/) - [Artificial Intelligence](https://www.beckershospitalreview.com/ai/) - [Cybersecurity](https://www.beckershospitalreview.com/cybersecurity/) - [Digital Health](https://www.beckershospitalreview.com/digital-health/) - [Innovation](https://www.beckershospitalreview.com/innovation/) - [Telehealth](https://www.beckershospitalreview.com/telehealth/) - [Disruptors](https://www.beckershospitalreview.com/disruptors/) - Clinical Care - [Patient Safety and Outcomes](https://www.beckershospitalreview.com/patient-experience/patient-safety-outcomes/) - [Physicians](https://www.beckershospitalreview.com/hospital-physician-relationships/) - [Nursing](https://www.beckershospitalreview.com/nursing/) - [Pharmacy](https://www.beckershospitalreview.com/pharmacy/) - [Patient Experience](https://www.beckershospitalreview.com/patient-experience/) - [Care Coordination](https://www.beckershospitalreview.com/care-coordination/) - [Infection Prevention and Control](https://www.beckershospitalreview.com/infection-control/) - [Public Health](https://www.beckershospitalreview.com/public-health/) - [Health Equity](https://www.beckershospitalreview.com/health-equity/) - [GLP-1s](https://www.beckershospitalreview.com/glp-1s/) - [Supply Chain](https://www.beckershospitalreview.com/supply-chain/) - Specialties - [Oncology](https://www.beckershospitalreview.com/oncology/) - [Cardiology](https://www.beckershospitalreview.com/cardiology/) - [Orthopedics](https://www.beckershospitalreview.com/orthopedics/) - [OR](https://www.beckershospitalreview.com/or/) - [Post-Acute](https://www.beckershospitalreview.com/post-acute/) - [Lab](https://www.beckershospitalreview.com/lab/) - [Radiology](https://www.beckershospitalreview.com/radiology/) - Resources - [Live Webinars](https://www.beckershospitalreview.com/webinar-types/upcoming-webinars/) - [OnDemand Webinars](https://www.beckershospitalreview.com/webinar-types/ondemand-webinars/) - [Whitepapers](https://www.beckershospitalreview.com/whitepapers/) - [Podcasts](https://www.beckerspodcasts.com/) - [Featured Content](https://conferences.beckershospitalreview.com/featured-content) - [Lists](https://conferences.beckershospitalreview.com/lists/7368520) - [Surveys](https://www.beckershospitalreview.com/surveys/) - [Videos](https://conferences.beckershospitalreview.com/videos) - [Newsletters](https://www.beckershospitalreview.com/newsletters/) - [LeanTaaS Content Hub](https://hubs.beckershealthcare.com/leantaas-ai-solutions) - [Intuitive Content Hub](https://hubs.beckershealthcare.com/intuitive-beckers-content-hub) - [NRC Content Hub](https://conferences.beckershospitalreview.com/nrc-health-content-hub?utm_source=bhrwebsite) - Events - [Live Events](https://conferences.beckershospitalreview.com/upcoming-events) - [Virtual Events](https://conferences.beckershospitalreview.com/upcoming-events/virtual-event) Search for: Clear search Search [![](https://www.beckershospitalreview.com/wp-content/themes/beckers-healthcare/assets/images/logo.png) Becker's Hospital Review | Healthcare News & Analysis](https://www.beckershospitalreview.com) Menu [Subscribe](https://www.beckershospitalreview.com/subscribe/) Search for: Clear search Search - Leadership - [Leadership & Management](https://www.beckershospitalreview.com/hospital-management-administration/) - [Executive Moves](https://www.beckershospitalreview.com/hospital-executive-moves/) - [Strategy](https://www.beckershospitalreview.com/strategy/) - [Rankings](https://www.beckershospitalreview.com/rankings-and-ratings/) - [HR](https://www.beckershospitalreview.com/hr/) - [Workforce](https://www.beckershospitalreview.com/workforce/) - [Marketing](https://www.beckershospitalreview.com/digital-marketing/) - Finance - [Financial Management](https://www.beckershospitalreview.com/finance/) - [Capital](https://www.beckershospitalreview.com/capital/) - [Compensation](https://www.beckershospitalreview.com/compensation-issues/) - [Transactions & Valuation](https://www.beckershospitalreview.com/hospital-transactions-and-valuation/) - [Legal & Regulatory](https://www.beckershospitalreview.com/legal-regulatory-issues/) - Health IT - [Health Information Technology](https://www.beckershospitalreview.com/healthcare-information-technology/) - [EHRs](https://www.beckershospitalreview.com/ehrs/) - [Artificial Intelligence](https://www.beckershospitalreview.com/ai/) - [Cybersecurity](https://www.beckershospitalreview.com/cybersecurity/) - [Digital Health](https://www.beckershospitalreview.com/digital-health/) - [Innovation](https://www.beckershospitalreview.com/innovation/) - [Telehealth](https://www.beckershospitalreview.com/telehealth/) - [Disruptors](https://www.beckershospitalreview.com/disruptors/) - Clinical Care - [Patient Safety and Outcomes](https://www.beckershospitalreview.com/patient-experience/patient-safety-outcomes/) - [Physicians](https://www.beckershospitalreview.com/hospital-physician-relationships/) - [Nursing](https://www.beckershospitalreview.com/nursing/) - [Pharmacy](https://www.beckershospitalreview.com/pharmacy/) - [Patient Experience](https://www.beckershospitalreview.com/patient-experience/) - [Care Coordination](https://www.beckershospitalreview.com/care-coordination/) - [Infection Prevention and Control](https://www.beckershospitalreview.com/infection-control/) - [Public Health](https://www.beckershospitalreview.com/public-health/) - [Health Equity](https://www.beckershospitalreview.com/health-equity/) - [GLP-1s](https://www.beckershospitalreview.com/glp-1s/) - [Supply Chain](https://www.beckershospitalreview.com/supply-chain/) - Specialties - [Oncology](https://www.beckershospitalreview.com/oncology/) - [Cardiology](https://www.beckershospitalreview.com/cardiology/) - [Orthopedics](https://www.beckershospitalreview.com/orthopedics/) - [OR](https://www.beckershospitalreview.com/or/) - [Post-Acute](https://www.beckershospitalreview.com/post-acute/) - [Lab](https://www.beckershospitalreview.com/lab/) - [Radiology](https://www.beckershospitalreview.com/radiology/) - Resources - [Live Webinars](https://www.beckershospitalreview.com/webinar-types/upcoming-webinars/) - [OnDemand Webinars](https://www.beckershospitalreview.com/webinar-types/ondemand-webinars/) - [Whitepapers](https://www.beckershospitalreview.com/whitepapers/) - [Podcasts](https://www.beckerspodcasts.com/) - [Featured Content](https://conferences.beckershospitalreview.com/featured-content) - [Lists](https://conferences.beckershospitalreview.com/lists/7368520) - [Surveys](https://www.beckershospitalreview.com/surveys/) - [Videos](https://conferences.beckershospitalreview.com/videos) - [Newsletters](https://www.beckershospitalreview.com/newsletters/) - [LeanTaaS Content Hub](https://hubs.beckershealthcare.com/leantaas-ai-solutions) - [Intuitive Content Hub](https://hubs.beckershealthcare.com/intuitive-beckers-content-hub) - [NRC Content Hub](https://conferences.beckershospitalreview.com/nrc-health-content-hub?utm_source=bhrwebsite) - Events - [Live Events](https://conferences.beckershospitalreview.com/upcoming-events) - [Virtual Events](https://conferences.beckershospitalreview.com/upcoming-events/virtual-event) Site Switcher - [BHR](https://www.beckershospitalreview.com/) - [Clinical](https://www.beckershospitalreview.com/quality/) - [Health IT](https://www.beckershospitalreview.com/healthcare-information-technology/) - [CFO](https://www.beckershospitalreview.com/finance/) - [ASC](https://www.beckersasc.com/) - [Spine](https://www.beckersspine.com/) - [Dental](https://www.beckersdental.com/) - [Payer](https://www.beckerspayer.com/) - [Behavioral](https://www.beckersbehavioralhealth.com/) - [Physician](https://www.beckersphysicianleadership.com/) - About - [About Becker’s](https://hubs.beckershealthcare.com/about) - [Careers](https://hubs.beckershealthcare.com/careers) - For Sponsors - [Contact Us](https://www.beckersphysicianleadership.com/contact-us/) - [Media Kit](https://www.beckershospitalreview.com/request-media-kit/) - [Content Specs](https://hubs.beckershealthcare.com/content-specifications) ## Modernizing your digital front door to serve both patients and staff --- ### Thursday, January 25th, 2024 | 12:00 PM - 1:00 PM CT Every patient touchpoint is critical to brand perception, acquisition, and retention in a competitive market. Building digital front door experiences sets the tone for patients to feel "at home" engaging with providers along their entire care journey.  But the digital front door impacts more than just patients. Overlooking its impact on staff can increase the risk of burnout.   Join a panel of executives from Sanford Health, the Medical University of South Carolina (MUSC) Health, and Medical Associates Clinics as they share their expertise in building an AI-powered digital front door that benefits patients, caregivers, and support staff alike. **In this session, you’ll learn:**   - Why digital-first experiences unlock the engagement of hard-to-reach and underserved communities  - Best practices for harnessing the power of technology, driving alignment among stakeholders, and reimagining workflows    - How to measure the return on digital front door initiatives   ## **Presenters:**   ![Erica DeBoer - Sarah Simon](https://go.beckershospitalreview.com/hs-fs/hubfs/Erica%20DeBoer%20-%20Sarah%20Simon.jpg?width=120&height=120&name=Erica%20DeBoer%20-%20Sarah%20Simon.jpg) ### Erica DeBoer **CNO at Sanford Health** ![Crystal Broj - Sarah Simon-1](https://go.beckershospitalreview.com/hs-fs/hubfs/Crystal%20Broj%20-%20Sarah%20Simon-1.jpg?width=120&height=120&name=Crystal%20Broj%20-%20Sarah%20Simon-1.jpg) ### Crystal Broj **Chief Digital Transformation Officer at Medical University of South Carolina (MUSC) Health** ![Lynee Robson - Sarah Simon](https://go.beckershospitalreview.com/hs-fs/hubfs/Lynee%20Robson%20-%20Sarah%20Simon.jpg?width=120&height=120&name=Lynee%20Robson%20-%20Sarah%20Simon.jpg) ### Lynee Robson **CFO at Medical Associates Clinics** ![Aaron Neinstein](https://go.beckershospitalreview.com/hs-fs/hubfs/Aaron%20Neinstein.jpg?width=120&height=120&name=Aaron%20Neinstein.jpg) ### Aaron Neinstein, MD **Chief Medical Officer, Notable**   [![](https://www.beckershospitalreview.com/wp-content/themes/beckers-healthcare/assets/images/logo.png) Becker's Hospital Review | Healthcare News & Analysis](https://www.beckershospitalreview.com) ### Contact Us [1-800-417-2035](tel:180041720354) [becker@beckershealthcare.com](mailto:becker@beckershealthcare.com) - [RSS Feed](https://www.beckershospitalreview.com/rss-feeds/) - [LinkedIn](https://www.linkedin.com/company/asc-communications/) - [Facebook](https://www.facebook.com/@BeckersHospitalReview/) - [X](https://x.com/beckershr) - [YouTube](https://www.youtube.com/user/hospitalreview1) ### Other Becker’s Sites - [ASC](https://www.beckersasc.com/) - [Spine](https://www.beckersspine.com/) - [Dental](https://www.beckersdental.com/) - [Payer](https://www.beckerspayer.com/) - [Behavioral](https://www.beckersbehavioralhealth.com/) - [Physician](https://www.beckersphysicianleadership.com/) ### More Resources - [Events](https://conferences.beckershospitalreview.com/upcoming-events/) - [Whitepapers](https://www.beckershospitalreview.com/whitepapers/) - [Live Webinars](https://www.beckershospitalreview.com/webinar-types/upcoming-webinars/) - [OnDemand Webinars](https://www.beckershospitalreview.com/webinar-types/ondemand-webinars/) Copyright © 2026 Becker’s Healthcare. All Rights Reserved. [Privacy Policy](https://www.beckershospitalreview.com/privacy-policy/). [Cookie Policy](https://www.beckershospitalreview.com/cookie-policy/). [Linking and Reprinting Policy](https://www.beckershospitalreview.com/uncategorized/linking-and-reprinting-policy/). | [Employee Access](https://mhq-ep.prismhr.com/) ![](https://www.facebook.com/tr?id=1151078721744405&ev=PageView&noscript=1) ![](https://px.ads.linkedin.com/collect/?pid=1310345&fmt=gif)