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title: Price transparency isn't optional — it's the new expectation
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## Price transparency isn't optional — it's the new expectation

---

### Wednesday, September 17th, 2025 | 11:00 AM - 12:00 PM CT

Most hospitals want to deliver upfront pricing and clear care navigation, but legacy systems, siloed workflows and inconsistent data standards continue to stand in the way.

The result? Confused patients, missed expectations and compliance risks.

This discussion brings together leaders from across the healthcare ecosystem — including Prisma Health, the National Council for Prescription Drug Programs and DialCare — to unpack what patient-first price transparency looks like in practice. From on-the-ground implementation to national standards and virtual care, these experts offer a 360-degree view of how transparency is evolving and how to keep up.

**Key takeaways:**

 

- Strategies to integrate clear cost data into provider workflows and patient communication channels
- Common implementation barriers and how forward-thinking organizations are clearing them
- How transparency supports interoperability, trust and better clinical outcomes

## **Presenters:**

![Josh Weiner](https://go.beckershospitalreview.com/hs-fs/hubfs/Josh%20Weiner.jpg?width=120&height=120&name=Josh%20Weiner.jpg)

### Josh Weiner

##### CEO, DoseSpot

![Pooja Babbrah 2\[84\]](https://go.beckershospitalreview.com/hs-fs/hubfs/Pooja%20Babbrah%202%5B84%5D.jpg?width=120&height=120&name=Pooja%20Babbrah%202%5B84%5D.jpg)

### Pooja Babbrah, MBA

##### Executive VP, Strategy & Industry Alignment, NCPDP

![Justin Hajek_Dialcare](https://go.beckershospitalreview.com/hs-fs/hubfs/Justin%20Hajek_Dialcare.jpg?width=120&height=120&name=Justin%20Hajek_Dialcare.jpg)

### Justin Hajek

##### Assistant Vice President of Program Management, DialCare

![Bair_Jennifer_PharmD 2025](https://go.beckershospitalreview.com/hs-fs/hubfs/Bair_Jennifer_PharmD%202025.jpg?width=120&height=120&name=Bair_Jennifer_PharmD%202025.jpg)

### Jennifer Bair, PharmD, MBA, BCPS

##### Vice President, Pharmacy Services and Chief Pharmacy Officer, Prisma Health

[![](https://www.beckershospitalreview.com/wp-content/themes/beckers-healthcare/assets/images/logo.png) Becker's Hospital Review | Healthcare News & Analysis](https://www.beckershospitalreview.com)

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