Hospital Social Media Marketing: Leaders & Laggards

Tuesday, July 19th, 2022 | 12:00 PM - 1:00 PM CT

Dissect what the top ten hospitals are doing on social media to drive high levels of engagement with special speakers Danny Flamberg, VP Strategy of HCP and LiveWorld and Jonanna Skilling, former CSO of Ogilvy Health. Content, cadence, consistency, and customer experience are success criteria driving patient, caregiver, and HCP engagement. This webinar will document what the savviest hospital marketers are saying, doing and optimizing on social media channels. You will learn social media strategies and tactics that can be adapted for your marketplace, brand or healthcare system. Attendees are guaranteed a minimum of two strong ideas applicable to your marketing activities.
 
Learn:
  • How to develop an umbrella social media strategy
  • What works best on each platform
  • How to orchestrate content for optimum engagement
  • How to monitor and moderate multiple social properties
 

Presenters

Danny Headshot copy (1) - Patrick Josellis

Danny Flamberg

VP Strategy - HCP, LiveWorld

Johanna Skilling - Patrick Josellis

Johanna Skilling

former CSO, Ogilvy Health