Hospitals: leverage advanced IT to improve revenue cycle management, consumer engagement

While transactional businesses like retail focus on winning a single sale with a customer, healthcare is a "relational" industry where long-term relationships with customers are essential. And, in today's device-driven world, health systems need a comprehensive digital strategy to establish relationships with patients that extend beyond the four walls of a hospital.

At Becker's 5th Annual Health IT + Revenue Cycle Conference in Chicago in October, leaders from Navigant, a Guidehouse company, led healthcare executives in a roundtable discussion on how hospitals can enhance their digital presence to improve revenue cycle management and consumer engagement.

Key learnings include:

• The benefits of robotic process automation
• The growth of consumerism and the importance of consumer contact centers
• Using technology to address challenges beyond the revenue cycle

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