How Maimonides Medical Center supercharged their digital front door strategy by understanding who is who

Monday, April 18th, 2022 | 11:00 AM - 12:00 PM CT

As the largest health system in Brooklyn, Maimonides Medical Center has been on a multi-year journey of innovation, developing and executing their digital front door strategy.

In November of 2021, Maimonides launched MaimoCare, their new patient app and digital front door. For MaimoCare to be a success, Maimonides knew they needed to accurately identify and engage established patients with access to their providers, appointments and more. To solve this issue, they worked with Verato to ensure that every patient that came in through MaimoCare was connected to their clinical record and accurately served throughout digital channels to enable virtual patient visits, self-scheduling, access to health records and online bill payment.

Learning objectives:
In this session, you will learn why and how Maimonides leadership:
  • Prioritized patient identity resolution in their digital strategy
  • Drove their digital front door strategy with patient identity resolution
  • Evolved their digital strategy to improve the patient journey everywhere


Rob Cimino - Sarah Simon

Rob Cimino

VP Digital Health Strategy and Implementation, Maimonides Medical Center


Arti Pandit

Chief Customer Experience Officer, Verato