How Millennials are Redefining Healthcare Today: Are You Behind?

Millennials are quickly becoming the dominant healthcare consumers, both for themselves, their families and as caregivers. Having grown up in a technology-first environment, however, they are increasingly dissatisfied with the static nature of healthcare options and are seeking out alternatives.

Now is the time to engage with Millennials; with 82% of babies born this year to Millennial mothers, many are looking to establish a relationship with a healthcare system for the first time. A strong mobile-first digital strategy is essential to offering the engagement and convenience this very brand-loyal generation is expecting.

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