How OSF leverages AI, machine learning to empower patients' financial experiences

Tuesday, December 14th, 2021 | 12:00 PM - 1:00 PM CT

With growing patient demand for easy-to-use digital services in healthcare, revenue cycle leaders have begun focusing on creating empowering consumer-focused experiences. These experiences leverage the latest in artificial intelligence and machine learning technology to create a seamless path for patients across the revenue cycle, informing their engagement strategies, financial offerings and self-service capabilities. Looking to deliver their patients a more consumer-friendly approach, OSF Healthcare set out to improve its financial experience by capitalizing on these new advancements.

Join Laurie Hurwitz, Senior Vice President of Revenue Cycle at OSF Healthcare, as she shares how OSF evolved its financial experience to provide greater levels of consumerism for patients.

In this webinar, you will learn:

  • How to utilize the latest technological innovations to guide patients along each stage of their financial journey and encourage them to self-serve.
  • How to use machine learning & analytics to better connect with patients and provide a deeper consumer experience.
  • How to address patient affordability problems leading to better business outcomes and higher patient loyalty.


Laurie Hurwitz - Emma Goodman

Laurie Hurwitz

Senior Vice President Revenue Cycle, OSF HealthCare

John talaga

John Talaga

EVP & GM Healthcare, Flywire