How to eliminate the disconnect between patient expectations and reality

Thursday, June 10th, 2021 | 1:00 PM - 2:00 PM CT


We all know the healthcare experience is more consumer-focused than ever. But what exactly are consumers looking for, and how are they making choices about their care?

A survey in the 2021 Healthcare Reputation Report uncovered some of the most important factors consumers consider when choosing a healthcare provider. Unfortunately, this research also identified a huge disconnect between what healthcare consumers want and what health systems are delivering.

So, what does it take to be a leading consumer healthcare brand? In this webinar, you’ll learn:

  • Why increasing Google ratings and reviews will improve sentiment and drive more appointments
  • What it takes to turn brand detractors into brand ambassadors by listening to feedback
  • How to build a phased reputation and experience management program and calculate the ROI of your efforts
  • Highlights from 2021 Healthcare Reputation Report, and key factors driving a high Reputation Score for leading healthcare brands such as Banner Health, CHS, CommonSpirit, HCA, Kaiser Permanente, Sutter Health, UHS and others


Presenter

AHaarmann (1) - Malena McClory (1)

Annie Haarmann

Head of Strategy and Consulting, Healthcare and Life Sciences, Reputation

Celine Patterson Headshot

Celine Patterson

Healthcare Strategy and Consulting Manager, Reputation