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3:00 pm CT Traditionally, business development and physician liaison teams have been tasked with driving increased physician engagement and referral growth. A variety of strategies can be employed, but often the approach can feel like “spray and pray” – investing a lot of time and effort in the hope that at least some of it yields results. The pressure to maintain existing alignment and create incremental growth among independent providers has become a heightened priority in recent months. What’s needed now more than ever is a more efficient way to apply the right market intelligence up front to tactically identify the most strategic place to focus your efforts. Join this virtual discussion to hear how Henry Ford Health System arms their executive leadership and outreach teams with the right intelligence to drive a focused provider engagement strategy and their work to align independent providers with their hospitals in a highly competitive market. **Join the discussion to learn how to:** - Pinpoint opportunities to enhance physician loyalty that is data driven - Evaluate organizational structures and staffing to capitalize on market insights - Rethink the model for prioritizing a coordinated provider outreach strategy - Establish the optimal liaison team structure that benefits from the right insights   ### Presenters: ![Jane Thornhill, MSA - Henry Ford Health System (1) - Renee Kumon](https://go.beckershospitalreview.com/hs-fs/hubfs/Jane%20Thornhill%2c%20MSA%20-%20Henry%20Ford%20Health%20System%20(1)%20-%20Renee%20Kumon.jpg?width=150&height=164&name=Jane%20Thornhill%2c%20MSA%20-%20Henry%20Ford%20Health%20System%20(1)%20-%20Renee%20Kumon.jpg) ### Jane Thornhill, MSA ##### Vice President, Henry Ford Physician Network & ACO, Henry Ford Health System ![ruocco-emilio - resize](https://go.beckershospitalreview.com/hs-fs/hubfs/ruocco-emilio%20-%20resize.png?width=150&height=161&name=ruocco-emilio%20-%20resize.png) ### Emilio Ruocco ##### Vice President, Physician Relationship Management and Claims Insights, Healthgrades --- --- --- Becker's Websites - [Hospital](https://www.beckershospitalreview.com/) - [ASC](https://www.beckersasc.com/) - [Spine](https://www.beckersspine.com/) - [Clinical](https://www.beckershospitalreview.com/quality) - [Health IT](https://www.beckershospitalreview.com/healthcare-information-technology/) - [CFO](https://www.beckershospitalreview.com/finance/) - [Dental + DSO](https://www.beckersdental.com/) - [Payer](https://www.beckerspayer.com/) - [Podcasts](https://www.beckerspodcasts.com) - [Behavioral Health](https://www.beckersbehavioralhealth.com/) - [Physician Leadership](https://www.beckersphysicianleadership.com/) - [MyBHC](https://my.beckershospitalreview.com/) - [Career Center](https://careers.beckershospitalreview.com/)   Virtual Learning - [Webinars](https://www.beckershospitalreview.com/upcoming-webinars.html) - [Whitepapers](https://www.beckershospitalreview.com/whitepapers.html) - [Podcasts](https://www.beckerspodcasts.com) Conferences - [15th Annual Meeting](https://conferences.beckershospitalreview.com/april-annual-meeting-2025?utm_source=hubspotwebsite&utm_content=footer) - [Spring Payer Issues Roundtable](https://conferences.beckershospitalreview.com/spring-2025-payer-roundtable?utm_source=hubspotwebsite&utm_content=footer) - [Clinical Leadership Summit](https://conferences.beckershospitalreview.com/april-annual-meeting-2025/ClinicalLeadershipSummit?utm_source=hubspotwebsite&utm_content=footer) - [Spring Chief Pharmacy Officer Summit](https://conferences.beckershospitalreview.com/ChiefPharmacySummitApril2025?utm_source=hubspotwebsite&utm_content=footer) - [22nd Annual Spine, Orthopedic and Pain Management-Driven ASC + The Future of Spine Conference](https://conferences.beckershospitalreview.com/spine-ortho-asc-2025?utm_source=hubspotwebsite&utm_content=footer) - [Behavioral Health Summit](https://conferences.beckershospitalreview.com/behavioralhealth-2025?utm_source=hubspotwebsite&utm_content=footer) - [Upcoming](https://conferences.beckershospitalreview.com/upcoming-events/upcoming-conference?utm_source=hubspotwebsite&utm_content=footer) Contact Us - 1.800.417.2035 - [becker@beckershealthcare.com](mailto:becker@beckershealthcare.com) - Copyright © 2026 Becker's Healthcare. 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