Intelligence first: Rethinking network optimization and provider engagement

Monday, August 31st, 2020 | 2:00 pm - 3:00 pm CT

Traditionally, business development and physician liaison teams have been tasked with driving increased physician engagement and referral growth. A variety of strategies can be employed, but often the approach can feel like “spray and pray” – investing a lot of time and effort in the hope that at least some of it yields results.
The pressure to maintain existing alignment and create incremental growth among independent providers has become a heightened priority in recent months. What’s needed now more than ever is a more efficient way to apply the right market intelligence up front to tactically identify the most strategic place to focus your efforts.
Join this virtual discussion to hear how Henry Ford Health System arms their executive leadership and outreach teams with the right intelligence to drive a focused provider engagement strategy and their work to align independent providers with their hospitals in a highly competitive market.

Join the discussion to learn how to:

  • Pinpoint opportunities to enhance physician loyalty that is data driven
  • Evaluate organizational structures and staffing to capitalize on market insights
  • Rethink the model for prioritizing a coordinated provider outreach strategy
  • Establish the optimal liaison team structure that benefits from the right insights



Jane Thornhill, MSA - Henry Ford Health System (1) - Renee Kumon

Jane Thornhill, MSA

Vice President, Henry Ford Physician Network & ACO, Henry Ford Health System

ruocco-emilio - resize

Emilio Ruocco

Vice President, Physician Relationship Management and Claims Insights, Healthgrades