Marketing to patients in the post-COVID landscape
As COVID-19 infection rates begin to decline in certain parts of the country, CMS has told health systems that they can resume accepting patients for elective procedures. But in an environment where people continue to socially isolate, how will you communicate to the public that you are "COVID clean" and ready to accept new patients?
In this webinar, you'll discover:
- How to identify the specific questions patients are asking about your health system's safety
- How to answer patient questions, while focusing on patient acquisition for key service lines and elective procedures
- Tips for marketing across digital channels to patients and consumers who are eligible for the elective procedures your system is now able to offer
Presenter:
Carrie Liken
Head of Industry, Healthcare, Yext