Healthcare marketers and digital leaders face rising patient expectations, evolving AI-driven search behavior and constant pressure to deliver results with fewer resources. In this session, leaders from NorthBay Health and Mount Sinai Health System will share how they have broken down silos, aligned teams and applied marketing agility to deliver measurable wins. We will explore how smarter search strategies, AI readiness and cross-functional collaboration are helping systems book more appointments, reduce costs and improve the patient journey. Attendees will leave with practical ideas they can put to work immediately.
Key Learnings:
- Understand how changes in search behavior and AI are reshaping patient engagement strategies
- Identify common organizational barriers to marketing agility and how to overcome them
- Learn how to align IT, marketing, and access teams to drive measurable outcomes
- Discover practical ways to optimize content and metadata for better search performance and AI readiness
