Connecting with Patients in the AI era: Search strategies that deliver results


Tuesday, March 18th, 2025 | 1:00 PM - 2:00 PM CT

By 2028, brands' organic search traffic is projected to plummet by 50% or more. As generative AI reshapes how patients search for and choose healthcare providers, this shift could mean significant declines in patient acquisition and lost revenue.

Tune in to hear healthcare experts explore the challenges AI presents to health systems' digital visibility and how they can adapt the digital front door to align with patient behaviors—from search engines to social media and AI assistants.

Key insights include:
 
  • How generative AI is changing consumer behavior and why traditional SEO strategies are no longer enough
  • How to optimize provider bios with accurate data to improve relevance in AI-driven search environments
  • How systems can adapt digital and content strategies to meet evolving patient needs

Presenters:

AhavaLeibtag_Headshot_2024_small - Sarah Simon

Ahava Leibtag

CEO, Aha Media Group

Aaron Watkins - Sarah Simon

Aaron Watkins

Healthcare Marketing Executive

Morgan Beschle Headshot - Sarah Simon

Morgan Beschle

Vice President of Product Management, Kyruus Health

Wilson, Charlotte Headshot

Charlotte Wilson

Senior Director of Digital Engagement, Geisinger

 

By registering, you agree to Becker's Healthcare terms of service and privacy policy.

I would like to also add the following learning opportunities to my registration:

  • Reactive diabetes care is failing. The data-driven strategy top systems are scaling now: here. - April 16th at 12:00 PM CT - Learn Now
  • How Renown Health cut turnover 17%: here. - April 16th at 12:00 PM CT - Learn Now
  • URMC cut physician 'pajama time' by 29%. Learn how here. - Read Now
  • Only 36% of CFOs expect margin growth this year. Their top priorities to boost financial stability: here. - Read Now
  • Financial transparency isn't just a courtesy — it's a necessity. Give patients the experience they deserve here. - Read Now
  • Digital Innovation + Patient Experience + Marketing Virtual Event - Tuesday, August 5th, 2025 - Learn Now