Connecting with Patients in the AI era: Search strategies that deliver results

Tuesday, March 18th, 2025 | 1:00 PM - 2:00 PM CT

By 2028, brands' organic search traffic is projected to plummet by 50% or more. As generative AI reshapes how patients search for and choose healthcare providers, this shift could mean significant declines in patient acquisition and lost revenue.

Tune in to hear healthcare experts explore the challenges AI presents to health systems' digital visibility and how they can adapt the digital front door to align with patient behaviors—from search engines to social media and AI assistants.

Key insights include:

How generative AI is changing consumer behavior and why traditional SEO strategies are no longer enough
How to optimize provider bios with accurate data to improve relevance in AI-driven search environments
How systems can adapt digital and content strategies to meet evolving patient needs

Presenters:

Ahava Leibtag

CEO, Aha Media Group

Aaron Watkins

Healthcare Marketing Executive

Morgan Beschle

Vice President of Product Management, Kyruus Health

Charlotte Wilson

Senior Director of Digital Engagement, Geisinger