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[Physician](https://www.beckersphysicianleadership.com/) - About - [About Becker’s](https://hubs.beckershealthcare.com/about) - [Careers](https://hubs.beckershealthcare.com/careers) - For Sponsors - [Contact Us](https://www.beckersphysicianleadership.com/contact-us/) - [Media Kit](https://www.beckershospitalreview.com/request-media-kit/) - [Content Specs](https://hubs.beckershealthcare.com/content-specifications) ## **Connecting with Patients in the AI era: Search strategies that deliver results** --- ### Tuesday, March 18th, 2025 | 1:00 PM - 2:00 PM CT By 2028, brands' organic search traffic is projected to plummet by 50% or more. As generative AI reshapes how patients search for and choose healthcare providers, this shift could mean significant declines in patient acquisition and lost revenue. Tune in to hear healthcare experts explore the challenges AI presents to health systems' digital visibility and how they can adapt the digital front door to align with patient behaviors—from search engines to social media and AI assistants. **Key insights include:**   - How generative AI is changing consumer behavior and why traditional SEO strategies are no longer enough - How to optimize provider bios with accurate data to improve relevance in AI-driven search environments - How systems can adapt digital and content strategies to meet evolving patient needs ## **Presenters:** ![AhavaLeibtag_Headshot_2024_small - Sarah Simon](https://go.beckershospitalreview.com/hs-fs/hubfs/AhavaLeibtag_Headshot_2024_small%20-%20Sarah%20Simon.jpeg?width=120&height=120&name=AhavaLeibtag_Headshot_2024_small%20-%20Sarah%20Simon.jpeg) ### Ahava Leibtag ##### CEO, Aha Media Group ![Aaron Watkins - Sarah Simon](https://go.beckershospitalreview.com/hs-fs/hubfs/Aaron%20Watkins%20-%20Sarah%20Simon.jpeg?width=120&height=120&name=Aaron%20Watkins%20-%20Sarah%20Simon.jpeg) ### Aaron Watkins ##### Healthcare Marketing Executive ![Morgan Beschle Headshot - Sarah Simon](https://go.beckershospitalreview.com/hs-fs/hubfs/Morgan%20Beschle%20Headshot%20-%20Sarah%20Simon.png?width=120&height=120&name=Morgan%20Beschle%20Headshot%20-%20Sarah%20Simon.png) ### Morgan Beschle ##### Vice President of Product Management, Kyruus Health ![Wilson, Charlotte Headshot](https://go.beckershospitalreview.com/hs-fs/hubfs/Wilson%2c%20Charlotte%20Headshot.jpg?width=120&height=120&name=Wilson%2c%20Charlotte%20Headshot.jpg) ### Charlotte Wilson ##### Senior Director of Digital Engagement, Geisinger [![](https://www.beckershospitalreview.com/wp-content/themes/beckers-healthcare/assets/images/logo.png) Becker's Hospital Review | Healthcare News & Analysis](https://www.beckershospitalreview.com) ### Contact Us [1-800-417-2035](tel:180041720354) [becker@beckershealthcare.com](mailto:becker@beckershealthcare.com) - [RSS Feed](https://www.beckershospitalreview.com/rss-feeds/) - [LinkedIn](https://www.linkedin.com/company/asc-communications/) - [Facebook](https://www.facebook.com/@BeckersHospitalReview/) - [X](https://x.com/beckershr) - [YouTube](https://www.youtube.com/user/hospitalreview1) ### Other Becker’s Sites - [ASC](https://www.beckersasc.com/) - [Spine](https://www.beckersspine.com/) - [Dental](https://www.beckersdental.com/) - [Payer](https://www.beckerspayer.com/) - [Behavioral](https://www.beckersbehavioralhealth.com/) - [Physician](https://www.beckersphysicianleadership.com/) ### More Resources - [Events](https://conferences.beckershospitalreview.com/upcoming-events/) - [Whitepapers](https://www.beckershospitalreview.com/whitepapers/) - [Live Webinars](https://www.beckershospitalreview.com/webinar-types/upcoming-webinars/) - [OnDemand Webinars](https://www.beckershospitalreview.com/webinar-types/ondemand-webinars/) Copyright © 2026 Becker’s Healthcare. 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