How did one hospital turn negative online reviews into industry acclaim?
After acquiring a neighboring health system, New Jersey-based Virtua Health implemented a strategic campaign to ensure the online reputation of its hospital in Willingboro (NJ) reflected its high quality of care. But by operationalizing patient feedback and adopting a more collaborative, data-driven approach, the hospital transformed its reputation — both online and in the community.
Join us to uncover Virtua Health's playbook for success and leave with proven strategies to elevate your organization's reputation and patient experience.
Key takeaways:
- How Virtua Health aligned marketing and patient experience to improve satisfaction
- The role of online reviews in shaping hospital reputation and culture
- Strategies to break down data silos and operationalize patient feedback
