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[Physician](https://www.beckersphysicianleadership.com/) - About - [About Becker’s](https://hubs.beckershealthcare.com/about) - [Careers](https://hubs.beckershealthcare.com/careers) - For Sponsors - [Contact Us](https://www.beckersphysicianleadership.com/contact-us/) - [Media Kit](https://www.beckershospitalreview.com/request-media-kit/) - [Content Specs](https://hubs.beckershealthcare.com/content-specifications) ## How to become the top choice for local patient care: Reputation, visibility and trust in the AI era --- ### Thursday, May 21st, 2026 | 12:00 PM - 1:00 PM CT  Imagine a patient asking an AI assistant to find the best hospital nearby — and your organization doesn't appear. Not because of care quality, but because your digital reputation doesn't reflect it. This session will give you a clear framework for building the kind of online presence that earns visibility in both traditional and AI-driven search — so your organization shows up when and where patients are looking. Baptist Memorial Health Care is already doing this work. In just two years, the system scaled from 4,000 to more than 50,000 annual reviews, raised its average rating from 4.4 to 4.7 stars and earned Best in Class reputation awards for 400-plus locations. Their experience offers a practical roadmap for health systems ready to take reputation strategy seriously. Join this conversation to learn what it takes to turn patient feedback into a competitive advantage.   - How Baptist Memorial Health Care built a systemwide reputation strategy that delivered measurable results - Why reviews and patient sentiment are now critical to visibility in AI-powered search - How to position your organization as the top choice when patients use conversational AI to find care - Actionable steps to operationalize feedback collection and strengthen patient trust at scale Feel free to register even if you can't attend live, we'll make sure to send you the recording afterwards. Hope to see you there!   ## **Presenters: ** ![ayokapond - Kristelle Khazzaka](https://go.beckershospitalreview.com/hs-fs/hubfs/ayokapond%20-%20Kristelle%20Khazzaka.jpg?width=120&height=120&name=ayokapond%20-%20Kristelle%20Khazzaka.jpg) ### Ayoka Pond ##### CMO at Baptist Memorial Health ![KristiMelani - Kristelle Khazzaka](https://go.beckershospitalreview.com/hs-fs/hubfs/KristiMelani%20-%20Kristelle%20Khazzaka.jpg?width=120&height=120&name=KristiMelani%20-%20Kristelle%20Khazzaka.jpg) ### Kristi Melani ##### CMO at Reputation ![CarterRees - Kristelle Khazzaka](https://go.beckershospitalreview.com/hs-fs/hubfs/CarterRees%20-%20Kristelle%20Khazzaka.jpg?width=120&height=120&name=CarterRees%20-%20Kristelle%20Khazzaka.jpg) ### Carter Rees ##### VP of AI at Reputation [![](https://www.beckershospitalreview.com/wp-content/themes/beckers-healthcare/assets/images/logo.png) Becker's Hospital Review | Healthcare News & Analysis](https://www.beckershospitalreview.com) ### Contact Us [1-800-417-2035](tel:180041720354) [becker@beckershealthcare.com](mailto:becker@beckershealthcare.com) - [RSS Feed](https://www.beckershospitalreview.com/rss-feeds/) - [LinkedIn](https://www.linkedin.com/company/asc-communications/) - [Facebook](https://www.facebook.com/@BeckersHospitalReview/) - [X](https://x.com/beckershr) - [YouTube](https://www.youtube.com/user/hospitalreview1) ### Other Becker’s Sites - [ASC](https://www.beckersasc.com/) - [Spine](https://www.beckersspine.com/) - [Dental](https://www.beckersdental.com/) - [Payer](https://www.beckerspayer.com/) - [Behavioral](https://www.beckersbehavioralhealth.com/) - [Physician](https://www.beckersphysicianleadership.com/) ### More Resources - [Events](https://conferences.beckershospitalreview.com/upcoming-events/) - [Whitepapers](https://www.beckershospitalreview.com/whitepapers/) - [Live Webinars](https://www.beckershospitalreview.com/webinar-types/upcoming-webinars/) - [OnDemand Webinars](https://www.beckershospitalreview.com/webinar-types/ondemand-webinars/) Copyright © 2026 Becker’s Healthcare. 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