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[Physician](https://www.beckersphysicianleadership.com/) - About - [About Becker’s](https://hubs.beckershealthcare.com/about) - [Careers](https://hubs.beckershealthcare.com/careers) - For Sponsors - [Contact Us](https://www.beckersphysicianleadership.com/contact-us/) - [Media Kit](https://www.beckershospitalreview.com/request-media-kit/) - [Content Specs](https://hubs.beckershealthcare.com/content-specifications) ## How to turn digital demand into real patient volume — even as search evolves --- ***This webinar is on-demand and can be viewed at your convenience.*** Health system marketers face two urgent mandates: capture digital demand and convert it into patient action. But with AI transforming search behavior and shrinking traditional visibility, standard SEO and paid tactics alone won't cut it. In this on-demand session, a digital strategy and content expert shares how to align SEO, content and paid media around patient intent — not just impressions. The goal: meet treatment-ready patients at the moment of decision and drive appointments versus empty clicks. **Watch on-demand to learn:**   - How to optimize for intent-based, conversational queries across platforms - Where AI-generated search summaries are headed and how to stay visible - How to capture treatment-ready patients through smarter paid media targeting ## Presenter: ![230428BethMarcus021_C.jpg - McKenzie Patrick](https://go.beckershospitalreview.com/hs-fs/hubfs/230428BethMarcus021_C.jpg%20-%20McKenzie%20Patrick.jpg?width=120&height=120&name=230428BethMarcus021_C.jpg%20-%20McKenzie%20Patrick.jpg) ### Beth Marcus ##### Offering Manager, Content & SEO, Fathom, an IQVIA Business  [![](https://www.beckershospitalreview.com/wp-content/themes/beckers-healthcare/assets/images/logo.png) Becker's Hospital Review | Healthcare News & Analysis](https://www.beckershospitalreview.com) ### Contact Us [1-800-417-2035](tel:180041720354) [becker@beckershealthcare.com](mailto:becker@beckershealthcare.com) - [RSS Feed](https://www.beckershospitalreview.com/rss-feeds/) - [LinkedIn](https://www.linkedin.com/company/asc-communications/) - [Facebook](https://www.facebook.com/@BeckersHospitalReview/) - [X](https://x.com/beckershr) - [YouTube](https://www.youtube.com/user/hospitalreview1) ### Other Becker’s Sites - [ASC](https://www.beckersasc.com/) - [Spine](https://www.beckersspine.com/) - [Dental](https://www.beckersdental.com/) - [Payer](https://www.beckerspayer.com/) - [Behavioral](https://www.beckersbehavioralhealth.com/) - [Physician](https://www.beckersphysicianleadership.com/) ### More Resources - [Events](https://conferences.beckershospitalreview.com/upcoming-events/) - [Whitepapers](https://www.beckershospitalreview.com/whitepapers/) - [Live Webinars](https://www.beckershospitalreview.com/webinar-types/upcoming-webinars/) - [OnDemand Webinars](https://www.beckershospitalreview.com/webinar-types/ondemand-webinars/) Copyright © 2026 Becker’s Healthcare. 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