When Marketing Increases Liability: How Healthcare Marketing Practices Impact Cyber Insurance Coverage


Thursday, August 28th, 2025 | 1:00 PM - 2:00 PM CT

Your marketing stack might be killing your cyber coverage.
 
Today’s marketing and analytics tools—pixels, scripts, tracking tech—are no longer just a privacy concern. They're an insurability risk. From HIPAA enforcement to stricter cyber underwriting, digital operations are under the microscope.

Risk & Exposure is a new webinar series for legal, compliance, finance, and risk leaders working in healthcare. We’ll dig into how digital strategies drive liability, impact cyber coverage, and how to defend your organization from both legal and financial fallout.

In this first session, we’ll break down how insurers are assessing marketing tech stacks—and how tactics you’ve used for years may now be driving up premiums, increasing claims denial risk, or triggering policy exclusions. Learn from legal and cyber insurance experts on what’s changed, what to watch for, and how to take back control.

What You’ll Learn
 
  • How insurers evaluate your marketing stack—and what counts against you
  • Real examples of denied claims, higher premiums, and regulatory penalties
  • The full cost of privacy exposure—not just legal, but financial
  • What cross-functional teams need to prove defensibility
  • What’s coming next in the Risk & Exposure series

Register Now to secure your spot and get first access to future sessions.



Presenters:

Corell - Somer Sinnard

Andrew Correll

Founder @ Post-Bind Cyber 

Goodwin

Mallory Goodwin

Regulatory Counsel @ Fenwick

Mina

Ray Mina

CMO @ Freshpaint 

Davis

Emily Davis

SVP, FINEX Cyber and E&O North America @ WTW