--- title: AI is disrupting search — Healthcare marketers can't afford to stand still image: https://go.beckershospitalreview.com/hubfs/site/beckers-healthcare-whitepaper-cta.png --- [Skip to main content](https://go.beckershospitalreview.com/marketingwp/ai-is-disrupting-search-healthcare-marketers-cant-afford-to-stand-still#main) - [BHR](https://www.beckershospitalreview.com/) - [Clinical](https://www.beckershospitalreview.com/quality/) - [Health IT](https://www.beckershospitalreview.com/healthcare-information-technology/) - [CFO](https://www.beckershospitalreview.com/finance/) - [ASC](https://www.beckersasc.com/) - [Spine](https://www.beckersspine.com/) - [Dental](https://www.beckersdental.com/) - [Payer](https://www.beckerspayer.com/) - [Behavioral](https://www.beckersbehavioralhealth.com/) - [Physician](https://www.beckersphysicianleadership.com/) More - About - [About Becker’s](https://hubs.beckershealthcare.com/about) - [Careers](https://hubs.beckershealthcare.com/careers) - For Sponsors - 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[Physician](https://www.beckersphysicianleadership.com/) - About - [About Becker’s](https://hubs.beckershealthcare.com/about) - [Careers](https://hubs.beckershealthcare.com/careers) - For Sponsors - [Contact Us](https://www.beckersphysicianleadership.com/contact-us/) - [Media Kit](https://www.beckershospitalreview.com/request-media-kit/) - [Content Specs](https://hubs.beckershealthcare.com/content-specifications) ## AI is disrupting search — Healthcare marketers can't afford to stand still --- The digital path to care is shifting beneath our feet. As AI-generated answers replace traditional search results, health systems risk losing visibility, patient engagement and revenue. The challenge is urgent: More than 80% of health-related searches now surface AI summaries. Google is already testing monetization beneath these summaries. Meanwhile, AI platforms like ChatGPT are becoming patients' first stop for answers. This report breaks down what's happening, why it matters and how healthcare marketers can respond strategically. **Inside, you'll find:**   - 3 critical AI trends reshaping how patients search for care. - 7 actionable strategies to protect visibility and drive ROI. - Specific guidance for navigating Google's evolving AI monetization model.   Please fill out the form to download the whitepaper.  [![](https://www.beckershospitalreview.com/wp-content/themes/beckers-healthcare/assets/images/logo.png) Becker's Hospital Review | Healthcare News & Analysis](https://www.beckershospitalreview.com) ### Contact Us [1-800-417-2035](tel:180041720354) [becker@beckershealthcare.com](mailto:becker@beckershealthcare.com) - [RSS Feed](https://www.beckershospitalreview.com/rss-feeds/) - [LinkedIn](https://www.linkedin.com/company/asc-communications/) - [Facebook](https://www.facebook.com/@BeckersHospitalReview/) - [X](https://x.com/beckershr) - [YouTube](https://www.youtube.com/user/hospitalreview1) ### Other Becker’s Sites - [ASC](https://www.beckersasc.com/) - [Spine](https://www.beckersspine.com/) - [Dental](https://www.beckersdental.com/) - [Payer](https://www.beckerspayer.com/) - [Behavioral](https://www.beckersbehavioralhealth.com/) - [Physician](https://www.beckersphysicianleadership.com/) ### More Resources - [Events](https://conferences.beckershospitalreview.com/upcoming-events/) - [Whitepapers](https://www.beckershospitalreview.com/whitepapers/) - [Live Webinars](https://www.beckershospitalreview.com/webinar-types/upcoming-webinars/) - [OnDemand Webinars](https://www.beckershospitalreview.com/webinar-types/ondemand-webinars/) Copyright © 2026 Becker’s Healthcare. 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