--- title: Hospitals win or lose patients at the digital front door image: https://go.beckershospitalreview.com/hubfs/site/beckers-healthcare-whitepaper-cta.png --- [Skip to main content](https://go.beckershospitalreview.com/marketingwp/hospitals-win-or-lose-patients-at-the-digital-front-door#main) - [BHR](https://www.beckershospitalreview.com/) - [Clinical](https://www.beckershospitalreview.com/quality/) - [Health IT](https://www.beckershospitalreview.com/healthcare-information-technology/) - [CFO](https://www.beckershospitalreview.com/finance/) - [ASC](https://www.beckersasc.com/) - [Spine](https://www.beckersspine.com/) - [Dental](https://www.beckersdental.com/) - [Payer](https://www.beckerspayer.com/) - [Behavioral](https://www.beckersbehavioralhealth.com/) - [Physician](https://www.beckersphysicianleadership.com/) More - About - [About Becker’s](https://hubs.beckershealthcare.com/about) - [Careers](https://hubs.beckershealthcare.com/careers) - For Sponsors - [Contact Us](https://www.beckersphysicianleadership.com/contact-us/) - 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For a growing share of patients, that judgment is forming online, before they ever schedule an appointment. A new national survey of 1,000 U.S. adults, paired with in-depth user experience interviews, reveals how much weight patients now place on the digital front door. Three in four use hospital or health system websites during their care decisions. Eight in ten say better digital experiences would make them more likely to engage with their provider. This whitepaper translates the research into a clear view of where digital friction is costing patient volume and what marketing and digital leaders can do about it. **Inside the report:**   - Why patients now equate digital quality with care quality - Where onsite search is breaking down — and what patients expect instead - How task abandonment converts into call center overflow and lost revenue - Why Gen Z and Millennial expectations are widening the gap fastest   Please fill out the form to download the whitepaper.  [![](https://www.beckershospitalreview.com/wp-content/themes/beckers-healthcare/assets/images/logo.png) Becker's Hospital Review | Healthcare News & Analysis](https://www.beckershospitalreview.com) ### Contact Us [1-800-417-2035](tel:180041720354) [becker@beckershealthcare.com](mailto:becker@beckershealthcare.com) - [RSS Feed](https://www.beckershospitalreview.com/rss-feeds/) - [LinkedIn](https://www.linkedin.com/company/asc-communications/) - [Facebook](https://www.facebook.com/@BeckersHospitalReview/) - [X](https://x.com/beckershr) - [YouTube](https://www.youtube.com/user/hospitalreview1) ### Other Becker’s Sites - [ASC](https://www.beckersasc.com/) - [Spine](https://www.beckersspine.com/) - [Dental](https://www.beckersdental.com/) - [Payer](https://www.beckerspayer.com/) - [Behavioral](https://www.beckersbehavioralhealth.com/) - [Physician](https://www.beckersphysicianleadership.com/) ### More Resources - [Events](https://conferences.beckershospitalreview.com/upcoming-events/) - [Whitepapers](https://www.beckershospitalreview.com/whitepapers/) - [Live Webinars](https://www.beckershospitalreview.com/webinar-types/upcoming-webinars/) - [OnDemand Webinars](https://www.beckershospitalreview.com/webinar-types/ondemand-webinars/) Copyright © 2026 Becker’s Healthcare. 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