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[Physician](https://www.beckersphysicianleadership.com/) - About - [About Becker’s](https://hubs.beckershealthcare.com/about) - [Careers](https://hubs.beckershealthcare.com/careers) - For Sponsors - [Contact Us](https://www.beckersphysicianleadership.com/contact-us/) - [Media Kit](https://www.beckershospitalreview.com/request-media-kit/) - [Content Specs](https://hubs.beckershealthcare.com/content-specifications) ## The healthcare marketer's playbook: How to maximize patient acquisition on a budget --- The marketing landscape is rapidly evolving, and hospitals and health systems must adapt now to ensure future success and ensure precious marketing dollars have the greatest impact possible. Traditional approaches to marketing aren't delivering the same ROI, leaving many health systems struggling to maintain patient volume. Meanwhile, tech-savvy health systems are already using AI-driven frameworks and advanced budget models to meet changing consumer behaviors with precision paid media. Many of these organizations have seen a more than 10% improvement in clickthrough rates and cost-per-acquisition. This report breaks down the exact strategies leading health systems are using to stay ahead. **Key learnings include:** - Service line-specific digital benchmarks for better paid media planning - Marketing tactics proven to increase patient engagement - Compliance-friendly targeting strategies that don't sacrifice precision - Budget models designed to align with service line growth goals - How short-form video and shoppable content will shape the future of patient acquisition   Please fill out the form to download the whitepaper. 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