The state of search: AI implications and actionable strategies for healthcare marketers
AI does not just summarize healthcare information — it decides which brands to surface, cite and trust.
As patients increasingly turn to Google AI Overviews, ChatGPT and other AI platforms to research symptoms and compare options, many health systems are losing visibility long before a click ever happens. Rankings alone no longer determine success.
"The state of search" explores how AI is reshaping patient discovery and why healthcare is being hit harder than most industries. It introduces AI brand presence, which is a new way to understand how often, where and how your organization appears in AI-generated results.
Inside the report, marketing leaders will learn:
As patients increasingly turn to Google AI Overviews, ChatGPT and other AI platforms to research symptoms and compare options, many health systems are losing visibility long before a click ever happens. Rankings alone no longer determine success.
"The state of search" explores how AI is reshaping patient discovery and why healthcare is being hit harder than most industries. It introduces AI brand presence, which is a new way to understand how often, where and how your organization appears in AI-generated results.
Inside the report, marketing leaders will learn:
- How patients move between search engines and AI platforms when initiating a care journey
- Why authority, structure and consistency now matter more than traditional SEO tactics
- How leading health systems are earning citations and positive sentiment in AI responses
- What marketers should do now to protect visibility as search becomes more conversational and fragmented
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