Mastering an access strategy to prepare for healthcare’s future


Wednesday, March 4th, 2020 | 12:00 pm - 1:00 pm CST

Success in the healthcare industry of the future will be all about access — offering convenient points of entry to grow your relationship with consumers over time. Sometimes the point of entry will be a traditional hospital setting. Sometimes it will be a system or partner-owned outpatient clinic. And sometimes it will be virtual care.

These multiple access points present a challenge for healthcare providers who are used to managing limited channels. In this webinar, we’ll talk about the challenge, the parallels with the retail industry’s "omnichannel" evolution, and the role that analytics can play in developing a holistic access strategy.

Speakers will:

  • Define the purpose and major components of an access strategy
  • Identify best practices for a holistic access strategy by examining the retail industry’s evolution
  • Learn the role that consumer analytics can play in guiding the strategic planning process

 

Presenters:

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  Bill Stinneford

  Senior Vice President

  Buxton

 

 

Nikki Viner Headshot - McKenna Shier

 

  Nikki Viner

  Vice President

  Buxton

 

 

If you are unable to attend the live webinar, please register so that you can access the on-demand version.