NYC’s MetroPlus Health Plan Drives Telehealth Adoption with New Multi-Channel Strategy


MetroPlus Health Plan, a wholly-owned subsidiary of NYC Health + Hospitals, currently serves more than 550,000 members in New York City, 72% of whom are covered through its Medicaid line of business. In response to the COVID-19 crisis, MetroPlus partnered with Amwell to offer their entire member base access to virtual visits.

In this case study, discover how MetroPlus Health Plan engaged its members in virtual care during the pandemic, including how they:

  • Successfully engaged a large Medicaid population in a telehealth benefit
  • Leveraged multiple marketing channels to inform and educate members about telehealth
  • Used interactive voice response (IVR) calls and SMS texts to drive telehealth registration
  • Engaged nearly 7,000 members in under three months

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