Many health plans still rely on basic segmentation and static messages — leaving members feeling like numbers. But the stakes are rising fast: With heightened expectations and fierce competition, payers must deliver timely, relevant experiences to keep members engaged.
Join leaders from NASCO and HCSC — representing the technology and strategy teams of some of the nation’s most influential health plans, including several Blue Cross Blue Shield organizations — as they share proven strategies to close the gap between promise and reality. Hear firsthand lessons from organizations already driving retention and trust through AI-powered personalization.
You'll walk away ready to:
- Move beyond basic targeting to behavioral prediction
- Identify and act on moments that create or erode trust
- Combine algorithmic insights with compliance guardrails
.jpg?width=120&height=120&name=Tina%20Galloway-4-Edit_WebSized%20(1).jpg)
