--- title: How BCBS Michigan, Cigna + Evry Health are getting ahead of member needs image: https://go.beckershospitalreview.com/hubfs/site/beckers-healthcare-webinar-cta.png --- [Skip to main content](https://go.beckershospitalreview.com/payer/how-bcbs-michigan-cigna-evry-health-are-getting-ahead-of-member-needs#main) - [BHR](https://www.beckershospitalreview.com/) - [Clinical](https://www.beckershospitalreview.com/quality/) - [Health IT](https://www.beckershospitalreview.com/healthcare-information-technology/) - [CFO](https://www.beckershospitalreview.com/finance/) - [ASC](https://www.beckersasc.com/) - [Spine](https://www.beckersspine.com/) - [Dental](https://www.beckersdental.com/) - [Payer](https://www.beckerspayer.com/) - [Behavioral](https://www.beckersbehavioralhealth.com/) - [Physician](https://www.beckersphysicianleadership.com/) More - About - [About Becker’s](https://hubs.beckershealthcare.com/about) - [Careers](https://hubs.beckershealthcare.com/careers) - For Sponsors - [Contact Us](https://www.beckershospitalreview.com/contact-us/) - 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[MyBHC](https://my.beckershospitalreview.com/) ## How BCBS Michigan, Cigna + Evry Health are getting ahead of member needs --- ***This webinar is on-demand and can be viewed at your convenience.*** Members want more from their health plans: clarity, affordability and support before health concerns become crises. But many plans are still stuck in reactive mode. This on-demand conversation, recorded live at Becker's Fall 2025 Payer Issues Roundtable, explores how leading payers are shifting their approach. Executives from Blue Cross Blue Shield of Michigan, Cigna and Evry Health share real strategies for getting ahead of member and employer needs — through earlier interventions, smarter plan design and stronger partnerships. **Insights include:**   - How health plans are using data and outreach to anticipate member needs and intervene earlier - Why financial flexibility tools help reduce barriers to timely care - Ways transparent benefit design rebuilds trust with members — and strengthens employer relationships ## Presenters: ![Allison_Hoffman - Julia Finck](https://go.beckershospitalreview.com/hs-fs/hubfs/Allison_Hoffman%20-%20Julia%20Finck.jpg?width=120&height=120&name=Allison_Hoffman%20-%20Julia%20Finck.jpg) ### Allison Hofmann ##### Vice President, Health Systems, Cigna ![Christina Rassi - Julia Finck](https://go.beckershospitalreview.com/hs-fs/hubfs/Christina%20Rassi%20-%20Julia%20Finck.jpg?width=120&height=120&name=Christina%20Rassi%20-%20Julia%20Finck.jpg) ### Christina Rassi ##### Chief Growth Officer, Evry Health ![Jennifer_lamons - Julia Finck](https://go.beckershospitalreview.com/hs-fs/hubfs/Jennifer_lamons%20-%20Julia%20Finck.png?width=120&height=120&name=Jennifer_lamons%20-%20Julia%20Finck.png) ### Jennifer Lamons ##### Vice President, Paytient Technologies ![Faris_Ahmad - Julia Finck](https://go.beckershospitalreview.com/hs-fs/hubfs/Faris_Ahmad%20-%20Julia%20Finck.jpg?width=120&height=120&name=Faris_Ahmad%20-%20Julia%20Finck.jpg) ### Faris Ahmad, MD, FACOG, MBA ##### Senior Medical Director and Associate Chief Medical Officer, Physician Success and Network Optimization, Blue Cross Blue Shield of Michigan [![Becker's Payer Issues | Payer News](https://www.beckerspayer.com/wp-content/uploads/sites/4/2025/02/logo-payer.png)](https://www.beckerspayer.com/) ### Contact Us [1-800-417-2035](tel:180041720354) [becker@beckershealthcare.com](mailto:becker@beckershealthcare.com) - [RSS Feed](https://www.beckershospitalreview.com/rss-feeds/) - [LinkedIn](https://www.linkedin.com/company/asc-communications/) - [X](https://x.com/beckersasc) - [Facebook](https://www.facebook.com/pages/Beckers-ASC-Review/85636754764) ### Other Becker’s Sites - [Hospital](https://www.beckershospitalreview.com/) - [ASC](https://www.beckersasc.com/) - [Spine](https://www.beckersspine.com/) - [Dental](https://www.beckersdental.com/) - [Behavioral](https://www.beckersbehavioralhealth.com/) - [Physician](https://www.beckersphysicianleadership.com/) ### More Resources - [Events](https://conferences.beckershospitalreview.com/upcoming-events/) - [Whitepapers](https://www.beckershospitalreview.com/whitepapers/) - [Live Webinars](https://www.beckershospitalreview.com/webinar-types/upcoming-webinars/) - [OnDemand Webinars](https://www.beckershospitalreview.com/webinar-types/ondemand-webinars/) Copyright © 2026 Becker’s Healthcare. 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